L2, a member-based business intelligence firm focused on digital performance, has crunched the numbers on home care brands. According to L2, home care brands have an unparalleled opportunity in the online world. However, only a handful has raised the bar on innovation. In fact, L2’s Digital IQ Index: Home Care reveals that most brands are clustered in the average-gifted and feeble classes, which the group contends shows that many home care companies have not yet awoken to the need for digital in...